Breast Cancer Awareness Month promotes the need to raise awareness for the disease and most importantly provide education for early detection and the need for mammographies. Established in 1985 by drug manufacturer Astra Zeneca, BCAM has now morphed in to a huge alliance of various groups and organizations that promote the cause under the pink ribbon originally conceived by the Susan G Komen Foundation in 1991 to show support for those that lost family or friends and for those still fighting to continue to do so. It wasn't until 1993, Evelyn Lauder, SC-VP of Estee Lauder Companies established the Breast Cancer Research Foundation and solidiified the current two tone pink ribbon as the eternal symbol for the cause.
The above history serves as a background on why the need for awareness is so paramount to the health and wellness of countless of thousands of women and even some men everywhere. In keeping with giving back and promoting the cause for the entire month of September & October GymStore.com donate $50 for each unit sold to the Sloan Kettering Memorial Cancer Foundation, leader in cancer research globally, and will not charge any extra amount to customize your equipment purchase in 2 tone pink to support the cause. On the local level, many gyms have established a program where the amount of miles accrued by its users on the pink treadmill(s), they would and match the customers to donate a certain amount to the charity of their choice. We hope you will join us in both reflecting on those that lost the battle with cancer and celebrate the great strides being made by medical experts and caregivers to save lives.