"To provide products to mold lifelong habits for health and fitness."
Star Trac persistently redefines the way fitness equipment is designed, drawing inspiration from the end-user and top design engineers to elevate the function and style of the design and continually enhance the user experience. Guided by a structured methodology, researchers and designers work with hundreds of test users of all shapes, sizes, and levels of fitness to study their workout habits and preferences to produce equipment, which has gone through rigorous testing. Innovations such as the first integrated water bottle holder, personal fans, and integrated iPod® connectivity ports showcase Star Trac’s commitment to developing state-of-the-art, user-focused equipment.
Star Trac pioneered the treadmill in 1987 when they introduced the first DC-powered commercial treadmill to the market back and has continued to improve upon it, propelling the company as a commercial treadmill category leader. In 2002, Star Trac launched its full line of distinctive cardio products, raising the bar as a best-in-class provider. Star Trac introduced four complete strength lines after purchasing Flex Fitness and HumanSport™ in 2004, positioning the company as a full-facility solutions provider.
Star Trac continues to see exciting growth through its existing partnership with Mad Dogg Athletics Inc., the creators Spinning® and the comprehensive Spinning® education program. As the exclusive manufacturer of Spinner® bikes, Star Trac currently has more than 50 percent of the global market share of group cycling bikes.
In an effort to expand entertainment offerings, Star Trac partnered with MYE Entertainment to secure its position as the only global MYE Entertainment distributor in North America. MYE Entertainment’s offerings include wireless audio systems, personal LCD TV viewing systems, MYE Netpulse Fitness Download Stations, and the Netpulse N4i Broadband Entertainment System.
Looking into the future of the health and fitness industry, Star Trac became impassioned to make a positive impact on the global obesity crisis with its “Expect Different” platform. While much of the world remains on the sidelines of this growing epidemic, Star Trac is taking a new, proactive approach and making an unparalleled commitment to improving the health and lives of people worldwide.
The Expect Different® initiative challenges the fitness industry, its customers, and people everywhere to expect a different, innovative approach to health and fitness from Star Trac. Targeting people of all fitness levels, Star Trac is committed to expanding its scope of consumer outreach and support, and developing key strategic partnerships with companies that support the vision of a healthy, active lifestyle. Despite being a fitness equipment manufacturer, Star Trac recognizes the key to success is ensuring that Expect Different speaks to all people, whether they use fitness equipment or not. With only 12-14% of the population currently exercising regularly in fitness facilities, Expect Different creates a substantial opportunity to leverage knowledge, technology and global visibility as a fitness industry leader to affect change.